A new generation pearl brand Kismet Jewelry won the 2020 Royal Quality Award

What is a pearl?

Pearl is an ancient organic gemstone, mainly produced in the body of pearl shellfish and mother-of-pearl shellfish.  Pearls are calcium carbonate-containing mineral beads produced by the endocrine action of shellfish, and are composed of a large number of tiny aragonite crystals.  There are various types, different shapes and different colors.  According to studies in geology and archaeology, pearls were already on the earth 200 million years ago.  In the international gem industry, pearls are also listed as the lucky stones for the birth in June, the commemorative stones for the 13th and 30th wedding anniversary.  Pearls with magnificent colors and elegant temperament, symbolizing health, purity, wealth and happiness, have been loved by people since ancient times.  Pearls are also divided into freshwater pearls and seawater pearls.  Today, the reporter found Miss Wong (Kismet) the founder of Kismet Jewelry, a well-known pearl merchant in Hong Kong, to introduce detail information about pearl to you.

What are freshwater pearls and seawater pearls?

Miss Wong(Kismet) told reporters that these two types of pearls have different structures. Freshwater pearls are mostly seedless and grow from scratch, generally below 10mm, and a mussel can produce more than ten pearls.  Seawater pearls are more specific and are all nucleated. One mussel produces one pearl. Seawater pearls have the advantage of nuclear planting. They can easily grow to more than 12mm.  The pearls we often come into contact with are often black pearls from Tahiti, white pearls from Australia, golden pearls from the South Sea, Akoya pearls of Japan, and freshwater pearls from China.  As far as Tahitian pearls are concerned, Tahitian pearls come in black, gray, peacock green, and the strange color of Tahitian (black to red).  Nanyang pearls are dominated by gold, with shades of light, ranging from light to deep.  Australian pearls are mostly white (Australian pearls for short).

Japanese Akoya pearls and freshwater pearls look very similar, but the color is still slightly different. Its characteristic is that white akoya comes with strong pink.  And Akoya also has gold (the highest name is the queen) and gray (the highest name is Zhendama).  Although Japanese pearls are also available in gray and gold, most of the color density is still inferior to those of Tahiti and South SeaGolden Pearl.

But the most worthy of attention is that with the substantial improvement of pearl cultivation technology, a variety of freshwater pearls have been favored by consumers in recent years. This is the Edison Pearl, the emperor of freshwater pearls.

Edison pearls are the most popular freshwater nucleated pearls in recent years.  Edison pearls have a larger roundness than normal freshwater pearls, a more shiny luster, and a richer color.

Edison pearls not only have the same milky white, pink orange, pink purple and other colors as ordinary freshwater cultured pearls, but also gorgeous bright orange and bright purple. Some Edison pearls also have a variety of different metallic colors, which are Edison pearls unique.  Colors.  The diameter of common freshwater seedless cultured pearls is about 5-9mm, and Edison pearls are larger than ordinary freshwater pearls because they are nucleated cultured pearls. The diameter is usually more than 10mm and the largest can reach 20mm.  At the same time, because the Edison pearl contains a round bead core, its roundness rate is also much higher than normal freshwater seedless pearl.  If it is compared with seawater pearls, Edison pearls have more color choices than seawater pearls, and the gloss is very close, but the price is only half  or  1/3 of seawater pearls, so people of different income classes Is affordable, every lady can afford to dress up herself, so it is called "The King of Freshwater Pearls".

How should the pearl industry innovate?

During the interview, Miss Wong(Kismet), the founder of Kismet Jewelry, told reporters that people always think that only middle-aged women will wear pearls. They think that pearl jewelry is not suitable for the younger generation of ladies.  accessories. Kismet believes that this is because the pearl industry has always been in a very traditional state, without innovation. It is still operating along the original industrial model layer by layer, from the pearls farm to the wholesaler to the jewelry firm, all the links in the middle have been accumulating costs, so that the price of pearls at the end has become very high.  But think about how many young people will take the initiative to enter jewelry firms, how many young people can afford pearl chains worth more than 10,000 dollars, and how many jewelry firms can give young people a sense of participation and presence in their products?  Kismet believes that this is where the pearl industry needs to rethink. It believes that the pearl industry needs innovation and needs changes. It needs to think about how to make pearls younger, more popular, and more transparent in price.  It allows young people to buy and enjoy beautiful pearls as well as fashionable products.

According to reporters, Kismet Jewelry underwent a comprehensive transformation in early 2019, and its brand positioning has been fully rejuvenated. It no longer takes the traditional path. It is necessary to bring the pearl to the sales point and bring it to the young people, so that the younger generation can recognize the pearl.  Let them understand the actual value of pearls, and let young people participate in pearl color selection, grade selection, design, accessory selection, and subsequent free change.  Let each pearl jewelry purchased by each young customer have their participation and their personalized design.  Kismet Jewelry won the Royal Quality Award in 2020 this year.  This shows that Kismet Jewelry has everything from the perspective of a new generation of consumers and is guaranteed with confidence.

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